Assignment (primary research required) Essay Example | Topics and Well Written Essays - 3000 words

Assignment (primary research required) - Essay Example This report explores the application of theoretical concepts of small business management in particular the issues surrounding marketing aspects of small businesses and the strategies that need to be adopted with particular reference to the restaurant industry. A primary study was conducted involving a family restaurant. The purpose of the research was to explore how successful small business entrepreneurs apply theoretical concepts of small business management such as marketing to their businesses. The findings suggest indicate that marketing is perceived as a means to build customer awareness about the enterprises and offerings. It was also found that application of marketing thoughts and practices are useful for profitability of the firm, but are constrained by lack of resources. Contents Abstract ii Contents iii Table of Figures iv Photo credit iv Managing Small Business Marketing 1 1. Introduction 1 1.1 Significance 1 1.2 Aims and objectives 2 2. Literature Review 2 2.1 Definiti on of small business 3 2.2 Marketing and business orientation 3 2.3 Marketing mixes and approach to marketing 4 2.4 Customer acquisition in small businesses 5 2.5 Customer relationship management in small businesses 6 2.6 Summary of critical review 8 3. Primary Research 8 3.1 Interview with owner manager 9 3.2 Findings 11 4. Discussion 11 5. Conclusion and Recommendations 12 5.1 Recommendations 12 The researcher also recommends that further studies may be undertaken to reveal the difference in the levels of success of small businesses in terms market share and profitability caused due to implementation of marketing principles and techniques. 12 References 13 Table of Figures Figure 1: EU Classification of enterprises 3 Figure 2: Small businesses usually follow the bottom-up marketing approach 5 Figure 3: Observations from literature review 8 Photo credit Cover page photo: http://www.oxfordrestaurantguide.com/gees/ Managing Small Business Marketing 1. Introduction The small business sector is a major contributor to the economy in many parts of the world. In the year 2000 the sector in the UK comprised approximately 3.7 million small firms, majority of which were micro businesses, of which 66 per cent were either run solo or self-employed people (Fraser & Thompson, 2011). Twenty-five per cent of these had less than 10 employees. These figures are growing steadily. The UK government believes that â€Å"the health of the economy requires the birth of new enterprises in substantial numbers. We cannot assume that the ordinary working of market forces will necessarily preserve a small firm sector† (Fraser & Thompson, 2011, p. 29); and considers it to appropriate to intervene in proliferation of small business. There are however other reasons for phenomenal growth of small business as, (1) free market economy; (2) control by large firms; (3) spirit of individualism; (4) growth of IT; (5) growth of niche marketing; (6) growth in service sector; and (7) unemploym ent. 1.1 Significance In the UK small businesses contributed a significant 25 per cent of total private sector employment. Their combined turnover represented almost 20 per cent of the total turnover of the private sector. Small business firms employing fewer than 50 people accounted for 9.5 million jobs

The Loss of a President :: essays papers

The Loss of a President On November 22, 1963 at 12:30 P.M., the 35th President of the United States, John F. Kennedy, was shot and killed while riding through the streets of Dallas, Texas in an open limousine with wife Jackie Kennedy, and Governor John Connally. This single event in history has created more controversy than any other. Still today, more than 27 years after the shooting, there is still speculation as to who killed John F. Kennedy. Today, so many possible theories remain, it is hard to determine what actually happened. Today many people believe that it was Lee Harvey Oswald that killed JFK. They believe that he was just a â€Å"lone nut† acting out of his own feelings, and he was not influenced by anyone else. Many others believe there was a conspiracy set up by the CIA to kill President Kennedy, and others believe that it was Communist Russians. In my paper I will try to explain some of the theories as clear as possible, and let you decide for yourself what you believe happened November 22, 1963. If Lee Harvey Oswald was not the assassin as thought, who else would possibly want the president dead? The Mafia Anti-Castro Cubans The CIA Communist Russians. When John F. Kennedy became president, he had many great ambitions. He wanted to pull more troops out of Vietnam and lessen the war effort, cut back on organized crime, end the Cuban Missile Crisis, and limit the power of the CIA. With these ambitions it is no surprise he made so many new enemies, some even being in the US government itself. Many of these new enemies he had found were very powerful, and would stop at nothing to see his new ways come to an end, even if it meant killing him. Shortly after the incident, the government founded the Warren Commission, and a government investigation began on the assassination. The Warren Commission was a group made of â€Å"outstanding citizens† to "ascertain, evaluate and report upon the facts relating to the assassination ... and the subsequent violent death of the man charged with the assassination Lee Harvey Oswald.† The Commission was instructed by the government to examine evidence brought forth to them by the FBI (Federal Bureau of Investigation), or and any other organization or person. With the examination of the evidence, the Commission was then to make a decision on exactly what occurred that day. In under a week the Commission was able to come to the conclusion that Lee

Challenges and Prospects of Gender Budgeting in India Essay

Gender budgeting promises to focus on the role of rights, freedoms and the choices of women by giving information of content and focus of government policies. Today gender sensitive budgetary allocation might only constitute 5% of the total budget, yet the stand as a significant attempt at addressing gender inequality. However, gender budgeting exercise needs to be on guard against certain challenges facing it. Firstly, International Financial Institutions that stipulated to initiate economic reform policies in India like IMF, WTO can offset gender budget benefits. Lowering of import duties under WTO has resulted in a reduction of government’s revenue which in turn translated into lowering expenditure on social sector especially on women. Secondly, the introduction of VAT has the impact of affecting the people’s spending rather than their income and thus tends to hit the poor more. Since feminization of poverty is an established fact VAT can be more harmful to the interest of the women. Thirdly, the focus on reducing the fiscal deficit should not imply a cut on the gender equality and women empowerment schemes. Public-private partnership in enhancing expenditure on social sector needs to be encouraged. Lastly, the scope of Gender Budgeting needs to be enlarged so as to cover what hitherto have been gender neutral departments or ministries. Enhanced allocation for women specific programmes needs to be supplemented by an overall evaluation of budgetary policies from gender perspective.

Definition and Examples of Informal Style in Prose